Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Creative Entrepreneurship

Creative Entrepreneurship

Hernández-Acosta, Javier J.

Paperback

Business GeneralBusiness of Art

ISBN13: 9798655003811
Publisher: Independently Published
Published: Aug 4 2020
Pages: 270
Weight: 0.88
Height: 0.61 Width: 5.98 Depth: 9.02
Language: English
The creative economy is a real alternative for economic and social development. Beyond its direct impact, it also represents an innovation engine for the rest of the economy. To achieve this impact, it is necessary to recognize the cultural and creative entrepreneur as a catalyst for that new economy. Creative entrepreneurs are agents of change who combine resources and generate dynamics of cultural and economic value. How can we promote creative entrepreneurship in our countries? The most important thing is to recognize its creative strength and provide tools and support for its economic and cultural sustainability.This publication supports this process by presenting a model with the different levels of action of creative entrepreneurship. It starts with a business model such as the logic of the venture, cultural and creative management anchored in marketing, finance, innovation and organizational design, actions to strengthen the creative ecosystem through audience development and collaboration, and cultural citizenship as a way of understanding the ethical artistic, social and local development dimensions of projects. With these tools, we hope that creative entrepreneurs will enhance their role as agents of change in the economy and in society.

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