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612-822-4611
Creating Breakthrough Innovations at Consumer Packaged Goods Companies

Creating Breakthrough Innovations at Consumer Packaged Goods Companies

Hardcover

Business General

ISBN10: 1471757323
ISBN13: 9781471757327
Publisher: Lulu Pr
Published: Jul 2 2012
Pages: 198
Weight: 0.99
Height: 0.63 Width: 6.00 Depth: 9.00
Language: English
How to create successful new products for tomorrow? This research investigates how consumer companies can best improve their innovation performance by looking at best practices from other industries, contemporary concepts and theories about innovation, as well as basic insights into consumer understanding. The result is an exclusive guideline for companies to follow to restructure their innovation approach, lower their failure rate and launch highly successful new products. This research had been Stefan Geissel's final thesis for his German master's degree.

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Business General