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Crafting Customer Experience Strategy: Lessons from Asia
Hardcover
Business GeneralInvesting & Finance
ISBN13: 9781839097119
Publisher: Emerald Pub Ltd
Published: May 4 2021
Pages: 256
Weight: 1.05
Height: 0.79 Width: 6.06 Depth: 9.06
Language: English
Crafting Customer Experience Strategy: Lessons from Asia looks at how Customer Experience Management can be vital in providing a sustained competitive advantage for businesses. In uncovering this essential strategic challenge, this book explores the need to create customer experiences by design utilizing data, as well as the importance of engaging with the voice of the customer, the employee and the process in managing the customer journey.
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