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Covid-U: Business Lessons from a Pandemic
Hardcover
Business GeneralManagementMarketing
ISBN13: 9789811267727
Publisher: World Scientific Publishing Company
Published: Dec 30 2022
Pages: 152
Weight: 0.82
Height: 0.38 Width: 6.00 Depth: 9.00
Language: English
From every angle, the world has faced unprecedented change over the past two years. Academics will be dissecting the nuance of the COVID-19 Crisis for decades to come. Yet, for all the promises of research and data, we must understand that the full impact of the pandemic - from child development and college football seasons to healthcare breakthroughs and the future of the film industry - will not be known for at least a generation.
This book focuses on the business lessons we have learned since the pandemic began in early 2020. It takes an interdisciplinary approach to examining the effects of COVID-19 on multiple aspects of business, such as marketing and finance. At the same time, it stresses the need to consider the human element of business above all else, showing that people are the most important piece of what has become a devastating and unpredictable puzzle.
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