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Counterfeit Luxury and Consumption

Counterfeit Luxury and Consumption

Hardcover

Series: Routledge Studies in Luxury Management

Business GeneralInvesting & FinanceMarketing

ISBN10: 1032831189
ISBN13: 9781032831183
Publisher: Routledge
Published: Jun 25 2025
Pages: 216
Weight: 1.10
Height: 0.56 Width: 6.14 Depth: 9.21
Language: English

Counterfeiting is a widespread problem in the luxury market. To develop appropriate countermeasures, a comprehensive understanding of this phenomenon is crucial. This book provides a holistic approach to explore counterfeit luxury consumption.

This edited volume seeks to identify new trends by examining three levels of analysis. First, it explores the macro level related to the brand, including corporate decisions and marketing strategies. Second, the meso level focuses on the influence of interpersonal and sociocultural contexts. Thirdly, the micro level examines intrapersonal and situational contingencies. With contributions from international experts, the book provides broad perspectives from both the demand and supply side of luxury counterfeiting, offering valuable insights to help mitigate the issue and improve counter strategies.

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Business General