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Counter Strategies in Global Markets

Counter Strategies in Global Markets

Paperback

Business GeneralMarketing

ISBN10: 1349336955
ISBN13: 9781349336951
Publisher: Palgrave
Published: Dec 6 2011
Pages: 171
Weight: 1.05
Height: 0.50 Width: 8.20 Depth: 11.60
Language: English
Developing BRIC markets are changing the business models of traditional western technology leaders. Classic business strategies are no longer suitable for companies attacking abroad whilst defending their market at home. Based on real-life cases, the book evaluates the best new strategies for western companies in technology-based B2B markets.

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Business General