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Consumer Research Methods in Food Science
Hardcover
Series: Methods and Protocols in Food Science
ISBN13: 9781071629994
Publisher: Humana Pr
Published: Apr 8 2023
Pages: 472
Weight: 2.32
Height: 1.06 Width: 7.00 Depth: 10.00
Language: English
This volume details a wide range of consumer research methods from different disciplines with an application to food and beverages. Each chapter is written by well-known researchers in the field that guides the reader on a specific method in applied consumer research. Chapters are separated by disciplines, detail brief theoretical background, provide a clear examples of the methodology, anthropology, history, linguistics, and visual arts, culinary arts, design, and user experience are also approached. The separation of methods through disciplines gives a better structure to the reader when trying to apply each method.
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