Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Consumer Behavior in Asia: Issues and Marketing Practice

Consumer Behavior in Asia: Issues and Marketing Practice

Kaynak, Erdener
Chan, Tsang-Sing

Hardcover

ManagementMarketingChina

ISBN10: 078900691X
ISBN13: 9780789006912
Publisher: Routledge
Published: Jul 22 1999
Pages: 130
Weight: 0.68
Height: 0.38 Width: 5.83 Depth: 8.27
Language: English
Consumer Behavior in Asia: Issues and Marketing Practice will help you understand Asia's consumer market by providing a consumer segmentation of China's 1.25 billion population as it explores Asia's cultural values, consumer perceptions, and attitudes. Consumer Behavior in Asia provides you with demographics, psychographics, and life-styles of Asian consumers to assist you in successfully entering the Asian market and enabling you to accurately assess market demands and enact effective marketing strategies. Consumer Behavior in Asia provides you with a complete overview of China's economy and highlights the attractiveness of the growing market.

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