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Consumer Behavior Analysis: (A) Rational Approach to Consumer Choice
Paperback
ISBN13: 9781032924168
Publisher: Routledge
Published: Oct 14 2024
Pages: 266
Weight: 0.97
Height: 0.56 Width: 6.85 Depth: 9.69
Language: English
Consumption is the primary economic activity in a post-industrial society. This volume shows how consumer behavior analysis fits within a larger-scale approach to marketing, consumer psychology, behavior analysis and organizational behavior management. It comprises articles originally published in the Journal of Organizational Behavior Manage
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