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Consumer Behavior & Insights
Hardcover
Business GeneralInvesting & Finance
ISBN13: 9781041290926
Publisher: Routledge
Published: Sep 16 2026
Pages: 500
Weight: 2.51
Height: 1.19 Width: 7.00 Depth: 10.00
Language: English
The new edition of Consumer Behavior & Insights introduces an innovative approach to teaching consumer behavior by building on traditional psychological, sociological, and behavioral frameworks to embrace the practical implications and insights of those frameworks.
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Phillips, Diane M.
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