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Consumer-Based New Product Development for the Food Industry
Hardcover
Technology & EngineeringChemistry
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ISBN13: 9781839161391
Publisher: Royal Society of Chemistry
Published: Apr 7 2021
Pages: 186
Weight: 1.00
Height: 0.79 Width: 6.38 Depth: 9.29
Language: English
In food product development, as in all new product development, time is money. This is the first book that describes and explains food development from the point of view of the consumer rather than from the top down approach. Innovative development starts with the consumers and makes use of new disrupting technologies to describe the process. Combining research from experienced and international top quality contributors, it defines the more nuanced development solutions that are becoming available. Coverage includes the use of artificial intelligence, big data and other new technologies that add to the new product development (NPD) process and help to create successful products with shorter lead times. It includes case studies from around the world that consider aspects of consumer behaviour as well as consumer responses to market research.
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