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Confidential: Business Secrets, Getting Theirs - Keeping Yours
Paperback
ISBN13: 9781937920388
Publisher: John Nolan
Published: Nov 1 1999
Pages: 382
Weight: 1.12
Height: 0.85 Width: 6.00 Depth: 9.00
Language: English
Master the Art of Corporate Espionage-Before Your Competition Does.
In today's cutthroat market, you aren't just competing against products; you're competing against intelligence. Many Fortune 500 companies are now weaponizing their strategy departments by recruiting ex-CIA officers-specialists trained in the high-stakes world of elicitation, covert collection, and counterintelligence.
Meanwhile, agile small businesses are becoming increasingly sophisticated, digging up competitor data to disrupt the giants. The era of Business Intelligence has arrived, and the rules of engagement have changed.
In Confidential, John Nolan-a former federal intelligence officer and a leading authority in the field-pulls back the curtain on the hidden world of corporate spying. This isn't just about data; it's about survival.
Inside this high-stakes guide, you will learn how to:
- Gather Critical Intel: Use professional intelligence-gathering techniques to uncover your competitors' next moves.
- Analyze and Act: Turn raw information into actionable strategies that give you a decisive edge.
- Protect Your Assets: Implement elite counterintelligence tactics to keep your own trade secrets under lock and key.
- Play the Long Game: Stay three steps ahead in an environment where information is the ultimate currency.
Whether you're a CEO, an entrepreneur, or a strategist, Confidential provides the roadmap to winning the intelligence war. Learn how to get their secrets-and more importantly, how to keep yours.
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