• Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Conducting Survey Research: A Practical Guide

Conducting Survey Research: A Practical Guide

Paperback

Business General

Publisher Price: $21.99

ISBN10: 1631579215
ISBN13: 9781631579219
Publisher: Business Expert Pr
Published: Mar 28 2018
Pages: 198
Weight: 0.60
Height: 0.42 Width: 6.00 Depth: 9.00
Language: English
Creating a powerful and impactful survey is no easy feat; even experienced survey researchers struggle to eliminate bias and create robust questionnaire designs. Through case studies, real-life examples, and multiple data visualization graphics, Conducting Survey Research offers a unique how to guide on creating a survey. Throughout its seven chapters, the text enables readers to build relevant, unbiased, and purposeful survey questions. The text highlights common mistakes in survey research (e.g., using the appropriate sample size and survey administration mode), and demonstrates how to interpret survey data and report findings. While numerous online survey platforms exist, the text reviews features of some of the most popular ones to help readers decide which best meet their needs. The world of survey research is extensive. While this text offers a great introduction to the survey research world, it only covers the tip of the iceberg. For those interested in delving deeper into the topic, JAF Associates offers onsite, on-demand, instructor-led, and self-paced learning modules covering the content of this text, and more.

Also in

Business General