Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Competitive Marketing Strategy

Competitive Marketing Strategy

Kay, Neil C.
Peym, Sheff

Paperback

Business General

ISBN10: 1985816059
ISBN13: 9781985816053
Publisher: Createspace
Published: Feb 23 2018
Pages: 48
Weight: 0.30
Height: 0.10 Width: 8.50 Depth: 11.02
Language: English
Better-informed consumers, increased competition and moves towards standardization can all increase the price elasticity of demand, put pressure on margins and increase sensitivity to costs. Costs may fall for a variety of reasons, such as economies of scale, experience curve effects, process improvements and competitive pressures squeezing inefficiencies out of the system. When this is combined with increasing competitive pressure on margins, prices may fall. Many of the positions and players are well established, consumers are now well informed about the industry and the players, so advertising is oriented to defending and improving on established market bases. If firms are still influenced by the high growth rates that were possible during the growth phase, brand advertising can be expensive and fierce. The later stages of the growth phase may have seen firms moving into profitability, but now market entry and increasing standardization both put pressure on margins. Erosion of patent protection, increasing information about what constitutes the 'best' design, and tightening competition pushing out inferior designs can all contribute to a convergence on an industry standard. This tendency will be reinforced if there are network effects in which there are advantages in having a single technical specification

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