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Competitive Dynamics in the Mobile Phone Industry

Competitive Dynamics in the Mobile Phone Industry

Hardcover

Series: Palgrave Pivot

Technology & Engineering

ISBN10: 1137373695
ISBN13: 9781137373694
Publisher: Springer Nature
Published: Jul 22 2013
Pages: 147
Weight: 0.75
Height: 0.80 Width: 5.70 Depth: 8.70
Language: English
This book explores which kind of competitive moves and countermoves have been taken by mobile phone vendors like Nokia, Samsung, Motorola and Apple, as well as emerging rivals from developing countries, to defend their competitive position over the industry life cycle, and which factors have driven these actions.

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Technology & Engineering