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Competitive Communication: A Rhetoric for Modern Business

Competitive Communication: A Rhetoric for Modern Business

Paperback

Business GeneralGeneral Reference

ISBN10: 0195115902
ISBN13: 9780195115901
Publisher: Oxford University Press
Published: Dec 31 1998
Pages: 304
Weight: 1.18
Height: 0.57 Width: 7.49 Depth: 9.16
Language: English
Competitive Communication offers the first full-length treatment of the classical art of rhetoric with applications to the day-to-day needs of modern managers. Based on the belief that clearly reasoned persuasion is indispensable to professionals who must convince others of their points of view, this text reveals implicit, competitive dimensions of communication to those familiar with contemporary business practices. Concentrating on argumentation--which is viewed both as a process of inquiry and as an act of persuasion--the author reviews principles of reasoning that were central to an age generally credited with having developed the first complete treatment of the art of communication.

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Business General