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Competing In a Service Economy
Paperback
Series: J-B-Umbs, Book 47
Publisher Price: $44.00
ISBN13: 9780470448212
Publisher: John Wiley & Sons
Published: Sep 1 2008
Pages: 212
Weight: 0.70
Height: 0.48 Width: 6.00 Depth: 9.00
Language: English
Competing in a Service Economy hilft Führungskräften und Managern bei der Neuentwicklung und Innovation von Dienstleistungen strategisch zu denken und zu planen.
Wer Dienstleistungen entwickelt, steigert die Kundenzufriedenheit und damit die Finanz-Performance.
Der Band erläutert detailliert die Tools und Prozesse für die Bereitstellung, Verbesserung und Innovation von Dienstleistungen.
Fallstudien zu IKEA, Disney, Volvo Trucks, Sterling Pulp Chemicals und EMC2 belegen anschaulich die verschiedenen Ansätze.
Die Autoren verfügen über langjährige Praxiserfahrung im Bereich wissenschaftlicher und angewandter Forschung in Zusammenarbeit mit einer Vielzahl von Firmen und Organisationen.
Competing in a Service Economy ist ein praxisorientierter Leitfaden, der Ihnen genau sagt, wie Sie sich durch die Entwicklung und Innovation von Dienstleistungen einen Wettbewerbsvorteil sichern.
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