Sign-In
Cart
Communications Writing and Des
Hardcover
ISBN13: 9781119118909
Publisher: John Wiley & Sons
Published: Apr 7 2017
Pages: 224
Weight: 1.10
Height: 0.60 Width: 7.50 Depth: 9.80
Language: English
Communications Writing and Design is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication.
- Build a strong foundation of core writing and design skills using professionally-designed examples that illustrate and reinforce key principles
- Readers learn and analyze techniques by creating 15 projects in marketing, advertising, PR, and social media with the help of strategy suggestions, practical tips, and professional production techniques
- Written by an experienced professional and teacher, with a focus on the cross-disciplinary nature of contemporary communication work
- Learning is reinforced through a variety of pedagogical features: learning objectives, helpful mnemonics, real-life projects and applications, chapter references for further study, and end-of-chapter summaries and exercises
Also in
Graphic Design
What They Didn't Teach You in Design School: What You Actually Need to Know to Make a Success in the Industry
Cleaver, Phil
Hardcover
Universal Principles of Design, Revised and Updated: 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decision
Lidwell, William
Holden, Kritina
Butler, Jill
Paperback
The Mindfulness Coloring Book: Relaxing, Anti-Stress Nature Patterns and Soothing Designs
Farrarons, Emma
Paperback
Graphic Artists Guild Handbook, 17th Edition: Pricing & Ethical Guidelines
The Graphic Artists Guild
Paperback
Art Therapy for Every Day: 365 Tools & Exercises to Help You Create, Heal & Grow
Paredes, Nadia
Paperback
No Bullsh*t Branding: A Step-By-Step Guide to Discover, Design, and Deliver Your Brand
Martin, James
Hardcover
The Mindfulness Patterns Coloring Book: Anti-Stress Adult Coloring & How to Draw Soothing Patterns
Martín, Mario
Paperback
Graphic Design: The New Basics (Second Edition, Revised and Expanded)
Lupton, Ellen
Phillips, Jennifer Cole
Paperback
Queer X Design: 50 Years of Signs, Symbols, Banners, Logos, and Graphic Art of LGBTQ
Campbell, Andy
Hardcover
The Outdoor Archive: The Ultimate Collection of Adventure & Sporting Graphics, Illustrations and Gear
Anderson, Chase
Pumphrey, Clint
Hardcover
Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding
Wheeler, Alina
Meyerson, Rob
Hardcover
Universal Principles of Design, Updated and Expanded Third Edition: 200 Ways to Increase Appeal, Enhance Usability, Influence Perception, and Make Bet
Butler, Jill
Lidwell, William
Holden, Kritina
Paperback
Palette Perfect for Graphic Designers and Illustrators: Colour Combinations, Meanings and Cultural References
Caldas, Sara
Paperback
Principles of LOGO Design: A Practical Guide to Creating Effective Signs, Symbols, and Icons
Bokhua, George
Hardcover
Graphic Design Play Book: An Exploration of Visual Thinking (Logo, Typography, Website, Poster, Web, and Creative Design)
Cure, Sophie
Seggio, Barbara
Paperback
Package Design Workbook: The Art and Science of Successful Packaging
Dupuis, Steven
Silva, John
Paperback
The Mindfulness Doodles Coloring Book: Adult Coloring and Doodling to Unwind and Relax
Martín, Mario
Paperback
No Ads Please: Advertising Stories from the Founder of the World's Most Creative Agency
Babinet, Remi
Hardcover
Making and Breaking the Grid, Third Edition: A Graphic Design Layout Workshop
Samara, Timothy
Paperback
Visual Communication Design: An Introduction to Design Concepts in Everyday Experience
Davis, Meredith
Hunt, Jamer
Paperback
1.6v Stardew Valley Gaming Guide, Planner, and Checklist: Softcover Edition
Studios, Yellowroom
Paperback
A Designer's Research Manual, 2nd Edition, Updated and Expanded: Succeed in Design by Knowing Your Clients and Understanding What They Really Need
Visocky O'Grady, Jenn
Visocky O'Grady, Ken
Paperback
Graphic Design Reference & Specification Book: Everything Graphic Designers Need to Know Every Day
Evans, Poppy
Lee, Irina
Sherin, Aaris
Paperback
The Mindfulness Journeys Coloring Book: Get Lost in an Adult Coloring Adventure
Martín, Mario
Paperback
Fabric of the Game: The Stories Behind the Nhl's Names, Logos, and Uniforms
Radom, Todd
Creamer, Chris
Hardcover
Design Elements, Color Fundamentals: A Graphic Style Manual for Understanding How Color Affects Design
Sherin, Aaris
Paperback
Creative Endurance: 56 Rules for Overcoming Obstacles and Achieving Your Goals
Schnaidt, Mike
Paperback
The Language of Graphic Design Revised and Updated: An Illustrated Handbook for Understanding Fundamental Design Principles
Poulin, Richard
Paperback
"That Sh*t Will Never Sell!": The Story of the Men Who Sold The World What it Didn't Know it Wanted. Again and Again
Gluckman, David
Paperback
Creating a Brand Identity: A Guide for Designers: (Graphic Design Books, LOGO Design, Marketing)
Slade-Brooking, Catharine
Paperback
Universal Methods of Design, Expanded and Revised: 125 Ways to Research Complex Problems, Develop Innovative Ideas, and Design Effective Solutions
Hanington, Bruce
Martin, Bella
Paperback
Layout Essentials Revised and Updated: 100 Design Principles for Using Grids
Tondreau, Beth
Paperback
The Abc's of Triangle Square Circle: The Bauhaus and Design Theory
Miller, J. Abbott
Lupton, Ellen
Hardcover
Cricut Maker Basics: How To Create Projects Using Vinyl, Paper, Fabric, Clothing, And Glass: How To Use Design Space
Kourkoumellis, Shara
Paperback
Fashion Draping Techniques Vol.1: A Step-By-Step Basic Course. Dresses, Collars, Drapes, Knots, Basic and Raglan Sleeves
Attardi, Danilo
Paperback
Modern Americanness: The New Graphic Design in the United States 1890-1940
Long, Christopher
Hardcover
Hollywood Signs: Glittering Graphics and Glowing Neon in Mid-Century Tinseltown
Kikkert, Kathy
Hardcover
Brand No.81: Exhalation and Inhalation in Design: Rationality and Sensitivity
Sendpoints Publishing
Paperback