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Communication Theory: An introduction for practitioners
Paperback
Business GeneralGeneral Reference
ISBN13: 9789492272164
Publisher: Econtentenzo
Published: Jul 4 2026
Pages: 186
Weight: 0.49
Height: 0.40 Width: 5.71 Depth: 8.27
Language: English
This book describes communication theory in an accessible and clear manner. It discusses WHAT communication is for communication professionals. It doesn't address HOW you can use or execute communication; many books have already covered that. There is so much theory that they can only provide the main outlines. But logically organized. This book showcases the work of the many communication scientists who have laid the foundations for the field.
Communication is a widely used concept. Just notice how often it is used. It is also a broad concept and can be interpreted differently depending on the perspective. Many students develop professional communication skills as part of their studies. The 'how' of the communication profession provides so many possibilities that educational programs quickly become filled with a wide range of applied sciences.
However, what exactly does communication mean as a theoretical construct? To explore this topic, we must enter the field of communication theory, which is often underrepresented in communication educational programs and textbooks. Nevertheless, knowledge of communication theory forms the basis for making well-informed choices in the work of a communication practitioner. Especially at the boardroom level, a communication practitioner should be able to reason why one approach is more effective than another.
In their book 'Communication Theory ', Désirée van Osch and Renée van Zijl explain communication theory in an accessible and clear manner. They outline the basic concepts of communication that are always somehow present when communicating. They explain the content of communication: information. After all, without information, there is no communication, whether it is consciously formulated or not. The authors provide an overview of common communication systems, including intrapersonal and interpersonal communication, group and mass communication, and communication through social media. They describe concepts, models, and processes of communication. The authors conclude the book with basic approaches for applying communication: the distinction between content and relationships, information processing, communication for behaviour change, and nonviolent communication.
AudienceFor students in the applied sciences, such as communication, multimedia, and journalism. This book may also be useful for communication professionals who wish to deepen their understanding of communication and the underlying theories.
More informationYou can find more information on the Econtentenzo website: https: //econtentenzo.nl/producten/communication-theories/
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