Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Collaborative Consumption

Collaborative Consumption

Sendler, Kristin

Paperback

Business General

ISBN10: 3639465334
ISBN13: 9783639465334
Publisher: Blues Kids Of Amer
Published: Mar 14 2013
Pages: 120
Weight: 0.41
Height: 0.28 Width: 6.00 Depth: 9.00
Language: English
This research paper explores the subject of collaborative consumption with focus on Canadian and German consumers. It provides an overview of collaborative consumption in the U.S., Canada, and Germany. Advantages and disadvantages are compared. The author then focuses on the apparel market in the respective countries. Different types of collaborative apparel consumption and clothing swap business models are discussed. The researcher draws up the hypothesis that although collaborative clothing consumption seems to be dependent on population density, consumers in urban and rural areas are equally interested in changing their shopping behavior. This hypothesis is proven with a survey that was conducted in Canada and Germany. A clothing swap experiment in Kelowna, B.C. explored the potential success of apparel swap businesses in Western Canada. It was a successful event relative to other Canadian swap events in major metropolitan areas, even though the critical mass of apparel items that would have satisfied every attendee could not be generated. The conclusion of this research: in regards to numbers of items sold, resold, or exchanged, this trend will presumably not surpass traditional ways of apparel consumption anytime soon. However, the popularity of collaborative apparel consumption is increasing and consumers in rural as well as urban areas are interested in participating.

Also in

Business General

View All