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Choices, Values, and Frames

Choices, Values, and Frames

Paperback

Business GeneralGeneral Psychology

ISBN10: 0521627494
ISBN13: 9780521627498
Publisher: Cambridge University Press
Published: Sep 25 2000
Pages: 860
Weight: 2.60
Height: 1.90 Width: 6.10 Depth: 9.10
Language: English
Choices, Values, and Frames presents an empirical and theoretical challenge to classical utility theory, offering prospect theory as an alternative framework. Extensions and applications to diverse economic phenomena and to studies of consumer behavior are discussed. The book also elaborates on framing effects and other demonstrations that preferences are constructed in context, and it develops new approaches to the standard view of choice-based utility. As with the classic 1982 volume, Judgment Under Uncertainty, this volume is comprised of papers published in diverse academic journals. The editors have written several new chapters and a preface to provide a context for the work.

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Business General