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Cellular Marketing
Paperback
ISBN13: 9780471297796
Publisher: John Wiley & Sons
Published: Mar 2 1998
Pages: 204
Weight: 1.17
Height: 0.66 Width: 7.47 Depth: 9.49
Language: English
A complete guide to marketing cellular devices and services
Cellular Marketing is an all-encompassing guide to cellular sales. From product and pricing to strategy, marketing, and analysis, this book offers comprehensive guidance to help you improve your cellular product's outlook. The discussion compares the device sales to service sales, and includes an analysis of sales channels that includes direct and retail sales planning, support, lead generation, and campaigns. You'll learn how to develop a robust marketing strategy and comprehensive pricing structure while adopting useful metrics and putting measurement systems in place from the beginning.
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