• Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Cause-Related Marketing

Cause-Related Marketing

Hardcover

Series: AFP/Wiley Fund Development, Book 166

Business General

ISBN10: 0471717509
ISBN13: 9780471717508
Publisher: John Wiley & Sons
Published: Mar 1 2006
Pages: 312
Weight: 1.65
Height: 1.02 Width: 7.36 Depth: 10.24
Language: English
This book captures the exciting potential for business and nonprofits to partner for mutual benefit and discovery. Cause marketing aligns nonprofits and businesses to combine the power of their individual brands with a company's marketing might to achieve social and shareholder value while communicating their values. Cause Marketing for Nonprofits changes the way nonprofits view and execute cause marketing programs. It provides a wealth of hands-on, practical experience that can benefit any nonprofit organization interested in this innovative and growing form of generating revenue, building profile and achieving mission. No nonprofit can afford to ignore the contents of this important new book, the first designed specifically for the sector.

Also in

Business General