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Cases in Entrepreneurship

Cases in Entrepreneurship

Paperback

Business General

ISBN13: 9798823355575
Publisher: Cognella Academic Publishing
Published: Jul 19 2024
Pages: 58
Weight: 0.20
Height: 0.12 Width: 6.00 Depth: 9.00
Language: English

Cases in Entrepreneurship provides students with diverse, real-world examples of entrepreneurship in action. Through real-world cases, readers learn critical lessons in business management, business development, and entrepreneurship.

Each case includes a short introduction, explanations of why the case is important, key terms, the case itself, and post-reading case questions. The second edition features seven new case studies in which a new manager reflects on the concept of leadership at a colleague's retirement banquet, readers are encouraged to consider of the role of soft skills in management and leadership, ethical issues within a company threaten to detail its financial success, and a profitable business considers way in which to grow. Additional cases explore Red Bull's competitors and innovators in the energy drink industry, launching a catering business, and maintaining a small company's altruistic foundations as they expand and grow.

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Hadjinian, Armen

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Business General