Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Case Studies in the Beer Sector

Case Studies in the Beer Sector

Capitello, Roberta
Maehle, Natalia

Paperback

Series: Woodhead Publishing Consumer Science and Strategic Marketing

Business GeneralMarketingTechnology & Engineering

ISBN10: 0128177349
ISBN13: 9780128177341
Publisher: Woodhead Publishing
Published: Sep 8 2020
Pages: 390
Weight: 1.15
Height: 0.80 Width: 6.00 Depth: 9.00
Language: English

Case Studies in the Beer Sector investigates managerial and marketing dynamics in the beer sector. It explores the relevance of consumer science and its use as a tool for marketing strategies, putting special focus on small craft breweries. The book provides a variety of case studies from several countries to outline the global context within which the beer industry is developing. Real-life examples on how innovation and differentiation strategies affect consumer perceptions of beer are included, along with the relationship among breweries throughout the supply chain. Sections cover business strategy, sustainability, and how breweries are meeting the increasing demand for sustainable production processes.

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