Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Cybermarketing: How to Use the Internet to Market Your Goods and Services

Cybermarketing: How to Use the Internet to Market Your Goods and Services

Bickerton, Pauline
Bickerton, Matthew
Pardesi, Upkar

Paperback

Series: CIM Professional

AccountingBusiness GeneralGeneral Computers

ISBN10: 0750647043
ISBN13: 9780750647045
Publisher: Routledge
Published: Aug 25 2000
Pages: 372
Weight: 1.20
Height: 0.78 Width: 6.18 Depth: 9.25
Language: English
'Cybermarketing' is a no-nonsense structured guide to using the Internet for marketing and is essential reading for all marketers and managers who need to know how to use the Internet to promote and sell their product. This new edition both follows on the success of and adds significantly to the first edition by: * Increasing the up to date case material * Having a live Internet site to support the book * Adding a collection of key URLs for market research purposes * Adding a new section on marketing information systems * More coverage on electronic direct and 1 to 1 marketing * Covering intranets for Marcomms in more depth * Building on 'Justifying the Business Case' * Updated and expanded information on pricing and branding. This new edition, confirms 'Cybermarketing' as both the most comprehensive and accessible guide to the net for marketing professionals at all levels.

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