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Customer Relationship Management: A Global Perspective

Customer Relationship Management: A Global Perspective

Hardcover

Business GeneralEconomicsManagement

ISBN10: 0754671569
ISBN13: 9780754671565
Publisher: Routledge
Published: Apr 28 2008
Pages: 216
Weight: 1.06
Height: 0.56 Width: 6.14 Depth: 9.21
Language: English
Customer Relationship Management combines marketing and relationship theory with practical advice to enable students and practitioners to understand the philosophy and significance of CRM. The book illustrates how leading companies are using techniques such as customer orientation, retention, global relationship management and performance management through the Balanced Scorecard to develop long-term, sustainable advantage.

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Business General