Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Customer Relationship Management

Customer Relationship Management

Smith, Bertram

Hardcover

Business GeneralManagement

ISBN10: 1639891420
ISBN13: 9781639891429
Publisher: States Academic Pr
Published: Sep 27 2022
Pages: 241
Weight: 1.75
Height: 0.56 Width: 8.00 Depth: 10.88
Language: English
Customer relationship management or CRM is a set of practices that enable companies to analyze customer-company interaction with a view to retain customers, increase sales and discover potential customers. CRM strategies involve data analysis on various aspects of a customer's choices, tastes and preferences. It also involves in-depth research on the various points and nature of interaction between customer and company such as websites, telephone calls, live chats, emails, etc. CRM software compile customer data into databases. Call centers, social media, contact center automation, etc. are all aspects of customer relationship management. Most of the topics introduced in this book cover new techniques and the applications of customer relationship management. It will provide comprehensive knowledge to the readers.

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