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Customer Relationship Management: Concepts, Applications and Technologies
Paperback
Business GeneralInvesting & FinanceManagement
ISBN13: 9781032247441
Publisher: Routledge
Published: Jan 23 2024
Pages: 346
Weight: 1.47
Height: 0.77 Width: 7.44 Depth: 9.69
Language: English
This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications and technologies, focusing on how companies can create and maintain mutually beneficial relationships with customers.
1 different editions
Also available
Customer Relationship Management: Concepts, Applications and Technologies
Maklan, Stan
Prior, Daniel D.
Buttle, Francis
Hardcover
Also from
Prior, Daniel D.
B2B Customer Engagement Strategy: An Introduction to Managing Customer Experience
Prior, Daniel D.
Paperback
Customer Relationship Management: Concepts, Applications and Technologies
Maklan, Stan
Prior, Daniel D.
Buttle, Francis
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