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Customer Loyalty and Supply Chain Management: Business-to-Business Customer Loyalty Analysis
Paperback
Series: Routledge Studies in Business Organizations and Networks
ISBN13: 9780367888947
Publisher: Routledge
Published: Dec 12 2019
Pages: 144
Weight: 0.85
Height: 0.80 Width: 6.20 Depth: 9.10
Language: English
Despite much research on the subject in recent years, the relationship between customer loyalty- intended as a buyer's intent to repurchase from a given supplier- and the supply chain strategy remains insufficiently explored and understood by practitioners and academics, while the theme has been extensively developed within the marketing literat
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Customer Loyalty and Supply Chain Management: Business-to-Business Customer Loyalty Analysis
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