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Customer Engagement in Theory and Practice: A Marketing Management Perspective

Customer Engagement in Theory and Practice: A Marketing Management Perspective

Hardcover

Business GeneralInvesting & FinanceManagement

ISBN10: 303011676X
ISBN13: 9783030116767
Publisher: Palgrave Pivot
Published: Mar 8 2019
Pages: 159
Weight: 0.98
Height: 0.63 Width: 5.83 Depth: 8.27
Language: English
1. Concepts of Customer Activism.2. Interpreting Customer Engagement in the Marketing Discipline.3. Placing Customer Engagement within Marketing Management.4. Why Do Customers Engage?. 5. Firms' Practices in Customer Engagement Management.6. Customer Engagement Trends and Perspectives in Modern Business.

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Business General