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CSR Success Factors for Road Transport Companies.

CSR Success Factors for Road Transport Companies.

Paperback

Business General

ISBN10: 6208463335
ISBN13: 9786208463335
Publisher: Our Knowledge Publishing
Published: Aug 29 2025
Pages: 52
Weight: 0.18
Height: 0.12 Width: 6.00 Depth: 9.00
Language: English
The concept of Corporate Social Responsibility (CSR; hereafter) implies that companies take responsibility for their social and environmental impacts, taking into account their concern for their image, without neglecting their economic objectives. Our article looks at the factors behind the CSR success of companies in the Road Transport (TR; hereafter) sector in the Marrakech-Safi region. This study mobilizes a quantitative survey, conducted in July 2024 among a stratified sample of 100 companies operating in TR.Several results emerge from our survey. Firstly, the adoption of CSR practices by companies can foster their links with Stakeholders (PP; below). Secondly, indicators for the social component of CSR represent CSR success factors, through their reinforcement of PP retention capacity, unlike indicators for the economic and environmental components of CSR.

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