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Crowd investing and effectuation

Crowd investing and effectuation

Paperback

Business General

ISBN10: 6209178863
ISBN13: 9786209178863
Publisher: Our Knowledge Publishing
Published: Dec 22 2025
Pages: 92
Weight: 0.30
Height: 0.22 Width: 6.00 Depth: 9.00
Language: English
Crowd investing is a form of financing in which the 'crowd', i.e. the 'masses', finance a start-up, thereby enabling companies to be founded that would not be possible through banks and conventional investments. Effectuation describes principles of success for entrepreneurs based on Saras D. Sarasvathy. She makes statements about the actions and thinking of successful entrepreneurs and summarises these in five principles. This book presents both fields of research and examines the connection between the principles of effectuation and the financing model of crowd investing.

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Roth, Ilona

Also in

Business General