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Critical Evaluation of Internet Advertising

Critical Evaluation of Internet Advertising

Paperback

ManagementMarketingGeneral Reference

ISBN10: 3640525949
ISBN13: 9783640525942
Publisher: Grin Verlag
Published: Feb 3 2010
Pages: 24
Weight: 0.10
Height: 0.06 Width: 5.83 Depth: 8.27
Language: English
Essay from the year 2009 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: very good, Liverpool John Moores University, course: Integrated Marketing Communication, language: English, abstract: The essay is focussing on a critical evaluation of online advertising. It examines different online advertising instruments, such as banner, websites, keyword advertising etc. and identifies the advantages and disadvantages of online advertising.

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