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Creating and Managing Experiences in Cultural Tourism
Hardcover
Series: Managing Cultural Tourism: A Sustainability Approa, Book 1
Business GeneralManagementMarketing
ISBN13: 9789813233676
Publisher: World Scientific Publishing Company
Published: Jul 2 2019
Pages: 380
Weight: 1.48
Height: 0.88 Width: 6.00 Depth: 9.00
Language: English
A key tool in creating a destination experience is the experience economy. This is even more true for cultural tourism experiences since culture's intrinsic values are inherently linked to experiences.
The book Creating and Managing Experiences in Cultural Tourism aims to provide theoretical and practical background on the experience economy applied in sustainable cultural tourism. This entails a wide range of subjects addressing cultural heritage, creative industries and contemporary culture. Theoretical approaches to experience creation are presented to offer the rules of designing the cultural tourism experiences. With inspirational and innovative examples, it provides an insight into the field of cultural tourism from prominent editors, authors and contributors in their respective fields.
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