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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Cost savings in pharmaceutical market research

Cost savings in pharmaceutical market research

Holy, Kim

Paperback

Business General

ISBN10: 6209777325
ISBN13: 9786209777325
Publisher: Our Knowledge Publishing
Published: Mar 8 2026
Pages: 72
Weight: 0.24
Height: 0.17 Width: 6.00 Depth: 9.00
Language: English
The development of a software programme for the use of patient data by market researchers is described and analysed in detail in the paper 'Cost-saving opportunities in pharmaceutical market research through a software programme in the physician panel'. The focus here is on the German market. A comparison with active recruitment and the IMS Health database shows the recruitment opportunities currently available on the market. The theses put forward are substantiated by interview questionnaires developed and evaluated by the author. However, the main objective is to determine whether market researchers and doctors are interested in and need a software programme. In the further course of the thesis, the programme is developed as an example and named Pharmaceuticals Data Collector and Researcher (PDCR). In addition, the data protection principles are clarified, as well as the possible opportunities and risks of the programme and its cost-saving potential.

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