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The Corporatization of the Business School: Minerva Meets the Market

The Corporatization of the Business School: Minerva Meets the Market

Hardcover

Business GeneralCareersManagement

ISBN10: 1138191140
ISBN13: 9781138191143
Publisher: Routledge
Published: May 9 2017
Pages: 256
Weight: 1.23
Height: 0.63 Width: 6.14 Depth: 9.21
Language: English

With business schools becoming increasingly market-driven, questionable trends have emerged, such as the conflation of academic and corporate management, and the notion that academics and students are market players, who respond rationally to market signals.

Using individual studies from leading scholars in a variety of disciplines and countries, this book identifies the global pressures behind these trends. It focuses on the debates surrounded the commercialization of business schools, and the rise of different methods of measuring their success. In their unique approach, the authors and editors discuss the impact of the confrontation between the timeless values embodied by Minerva, the Roman goddess of Wisdom, and the hard realities of competition and corporatization in modern society.

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Business General