Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Corporate Strategy, Public Policy and New Technologies: Philips and the European Consumer Electronics Industry

Corporate Strategy, Public Policy and New Technologies: Philips and the European Consumer Electronics Industry

Dai, Xiudian
Thomas, Howard

Hardcover

Series: Technology, Innovation, Entrepreneurship and Competitive Str, Book 4

Business GeneralSports General

ISBN10: 008042581X
ISBN13: 9780080425818
Publisher: Emerald Pub Ltd
Published: Apr 11 1996
Pages: 372
Weight: 1.53
Height: 0.88 Width: 6.14 Depth: 9.21
Language: English
Based on in-depth study of the electronics giant Philips, Corporate Strategy, Public Policy and New Technologies examines the key factors which have determined the success or failure of new technologies and the global competitiveness of firms within a major European consumer industry. Drawing on the insights gained from intensive empirical research into the company's growth, structure and competitive strategy, the book traces the reciprocal influences of Philips and of European Community policymaking on each other and on the development of the industry since the 1970s. The core of the book focuses on detailed case studies of three major technological initiatives, and analyses the reasons for their success or failure: the European VCR (Video Cassette Recorder) industry and Philips' VCR 2000 format; Philips and the development of the European HDTV (High Definition Television) system; and Philips' CD-i (Compact Disc-interactive) project. All three studies raise important issues of competition, collaboration, technology and the role of public policy, with a firm theoretical grounding in the most relevant and up-to-date academic research. In addition to providing an instructive analysis of the performance of an industry at the levels of the firm, the state and the European Community, the book emphasises that the strategies and policies discussed were adopted largely in response to the global challenge from the USA and, above all, Japan.

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