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Corporate Reputation and the News Media: Agenda-setting within Business News Coverage in Developed, Emerging, and Frontier Markets
Hardcover
Series: Routledge Communication
Business GeneralGeneral ReferenceWriting Instruction
ISBN13: 9780415871532
Publisher: Routledge
Published: Jul 23 2010
Pages: 480
Weight: 1.76
Height: 1.30 Width: 6.20 Depth: 9.10
Language: English
This volume examines agenda-setting theory as it applies to the news media's influence on corporate reputation. It presents interdisciplinary, international, and empirical investigations examining the relationship between corporate reputation and the news media throughout the world. Providing coverage of more than twenty-five countries, and incorporating scholarship from a broad range of disciplines (including advertising, strategic management, business, political communication, et al), this volume has much to offer scholars and students examining business and the news media.
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