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Corporate Culture and Globalization: Ideology and Identity in a Global Fashion Retailer
Hardcover
Series: Routledge Advances in Management and Business Studies
ISBN13: 9781032304434
Publisher: Routledge
Published: Mar 10 2023
Pages: 176
Weight: 0.92
Height: 0.44 Width: 6.14 Depth: 9.21
Language: English
This book offers an ethnographic analysis of how corporate culture has been transformed in the age of globalization and promotes the importance of a national ideology's role in corporate culture studies. It examines the formation, dissemination, and interpretation of corporate ideology at a global Japanese fashion retailer in Hong Kong.
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