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The Corporation of the 1990s: Information Technology and Organizational Transformation
Hardcover
ISBN13: 9780195063585
Publisher: Oxford University Press
Published: Feb 14 1991
Pages: 352
Weight: 1.47
Height: 1.18 Width: 6.43 Depth: 9.52
Language: English
This highly readable, exhaustively researched volume describes how the rapidly changing global economy has placed new demands on corporations; at the same time, the contributors point to the exponential growth of IT in recent years--from electronic check-out counters at grocery stores to ATMs on street corners to the widespread use of electronic mail--discussing how this tremendous IT resource can be used to master the changing market. The authors also present a wealth of real-life examples of organizations that have used IT effectively and profitably. The IRS, for instance, now provides an electronic filing system for individual taxpayers. And airlines, realizing that they could solve overbooking problems by offering customers various package deals (such as free flights and cash) in exchange for their reserved seats, have developed sophisticated computer systems which allow them to play more boldly with the probabilities of flight capacity.
The authors argue that corporations will not survive just by working harder and faster within existing organizational structures. Instead, organizations will have to restructure, invest heavily in human resources, and adopt totally new concepts of managing. Only then will they be able to create new strategies that will allow them to get closer to customers' real needs--and only then will their investments in IT pay off.
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