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Control the Brand: How to Build, Protect, and Scale a Business That Dominates Its Market
Paperback
Publisher: Alcoba Law Group Pa
Published: Apr 21 2026
Pages: 154
Weight: 0.47
Height: 0.33 Width: 6.00 Depth: 9.00
Language: English
Most businesses think trademarks are protection.
They're wrong.
If competitors can enter your market,
if your pricing is slipping,
or your brand feels out of your control-
you don't have a trademark problem.
You have a control problem.
A trademark is not just protection.
In Control the Brand, intellectual property attorney Ruben Alcoba shows you how to:
- keep competitors out
- protect pricing power
- scale without losing control
This is not a legal guide.
It is a strategy.
You can build a brand.
Or you can control it.
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