Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
612-822-4611

  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Contested Role of Car Manufacturers

The Contested Role of Car Manufacturers

Schnurr, Maria

Paperback

Business GeneralManagement

ISBN10: 3656900604
ISBN13: 9783656900603
Publisher: Bod Third Party Titles
Published: Mar 3 2015
Pages: 24
Weight: 0.10
Height: 0.06 Width: 5.83 Depth: 8.27
Language: English
Research Paper (undergraduate) from the year 2008 in the subject Economics - Industrial Economics, language: English, abstract: Unsustainable urban transport is often linked to rising car ownership, pollution by cars, congestion by cars etc. Due to the imperative of corporate social responsibility the car industry can no longer ignore this scapegoat role. In order to keep market shares high it increasingly feels urged to contribute actively to a more sustainable urban transport in the future. Strategically, car manufacturers have two options to be better prepared for fast-moving urban environments: (a) anticipating external developments and trends in order to adjust corporate strategies (corporate foresight) and (b) participating in policy making and market transformation in order to reach corporate objectives: Shaping the environment a company lives in, i. e. participating in urban policy making and agenda setting. While the first option aims at increasing economic objectives, i.e. preparing for changing market conditions, the latter can help achieve corporate responsibility objectives if based on sustainable development principles. Drawing on selected examples of anticipating and participating activities by the automotive industry regarding urban mobility and their respective opportunities and limits, this paper will explore how these activities, if based on sustainable development principles, can contribute to the long-term success of urban transport projects - besides strengthening a company's market performance. Aspects like seamless mobility, mobility service provision, accessibility, and public and non-motorized mobility will play major roles in achieving these objectives.

Also in

Business General

View All