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612-822-4611
Content Infrastructure Management: Results of an Empirical Study in the Print Industry

Content Infrastructure Management: Results of an Empirical Study in the Print Industry

Paperback

Series: Markt- Und Unternehmensentwicklung Markets and Organisations

Business GeneralEconomics

ISBN10: 3835003682
ISBN13: 9783835003682
Publisher: Deutscher Universitatsverlag
Published: May 30 2006
Pages: 246
Weight: 0.79
Height: 0.61 Width: 5.83 Depth: 8.27
Language: English
Taking into account strategic, organizational and technological factors Alexander Benlian studies the question of whether to centralize or to decentralize media content. The findings basically emphasize the need to design publishing organizations that follow certain patterns of congruency and consistency in order to realize greater effectiveness.

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Business General