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Contemporary Thoughts on Corporate Branding and Corporate Identity Management

Contemporary Thoughts on Corporate Branding and Corporate Identity Management

Hardcover

Business GeneralMarketing

ISBN10: 0230543146
ISBN13: 9780230543140
Publisher: Palgrave MacMillan
Published: Oct 23 2008
Pages: 230
Weight: 0.95
Height: 0.90 Width: 5.70 Depth: 8.50
Language: English
A new look at the latest thinking and issues in the areas of branding, identity and communication, drawing on recent academic and practical thought on corporate branding. Bringing together an international array of authors, the volume includes case study examples to provide a contemporary insight into corporate marketing communications.

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Business General