• Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Consumer Sensory Testing for Product Development

Consumer Sensory Testing for Product Development

Hardcover

Series: Chapman & Hall Food Science Book

MarketingTechnology & Engineering

ISBN10: 0834212099
ISBN13: 9780834212091
Publisher: Springer Nature
Published: Jun 30 1998
Pages: 254
Weight: 1.18
Height: 0.82 Width: 6.44 Depth: 9.50
Language: English
This book provides comprehensive information on all aspects of consumer affective testing, including principles, application and implementation of consumer affective tests, data collection, statistical analysis, and interpretation of results. New approaches not previously covered in the literature include: 1) methodologies for testing of young children and the elderly and issues related to testing with individuals in these age groups, 2) an in-depth discussion of the development and maintenance of a consumer database, 3) qualitative consumer research methods, 4) simulated supermarket setting tests, and 5) use of mobile laboratory in consumer tests.

Also in

Technology & Engineering