• Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Consumer Research for Museum Marketers: Audience Insights Money Can't Buy

Consumer Research for Museum Marketers: Audience Insights Money Can't Buy

Paperback

Business GeneralMarketing

ISBN10: 0759118094
ISBN13: 9780759118096
Publisher: Altamira Press
Published: Jan 16 2010
Pages: 160
Weight: 0.70
Height: 0.70 Width: 5.90 Depth: 8.80
Language: English
What museum does not want insight into what its visitors and potential visitors are looking for? Nearly every function within the museum benefits from a deeper understanding of visitors: curators, educators, fundraisers, marketers, store and cafe managers, guards, and volunteers. This book creatively instructs museums on how to study visitors to make their exhibits, programs, and shops more appealing for all segments of the public. Each chapter identifies an observed visitor behavior or attitude and details how it can significantly affect attendance, satisfaction, and loyalty. The author's approach explains how all museum personnel can participate in valuable observational research without breaking the bank on expensive studies.

1 different editions

Also available

Also from

Wallace, Margot a.

Also in

Business General