Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism

The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism

Frank, Thomas

Paperback

AccountingBusiness General

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ISBN10: 0226260127
ISBN13: 9780226260129
Publisher: University of Chicago Press
Published: Dec 1 1998
Pages: 322
Weight: 1.01
Height: 0.73 Width: 5.98 Depth: 9.04
Language: English
While the youth counterculture remains the most evocative and best-remembered symbol of the cultural ferment of the 1960s, the revolution that shook American business during those boom years has gone largely unremarked. In this fascinating and revealing study, Thomas Frank shows how the youthful revolutionaries were joined--and even anticipated --by such unlikely allies as the advertising industry and the men's clothing business.

[Thomas Frank is] perhaps the most provocative young cultural critic of the moment.--Gerald Marzorati, New York Times Book Review

An indispensable survival guide for any modern consumer.--Publishers Weekly, starred review

Frank makes an ironclad case not only that the advertising industry cunningly turned the countercultural rhetoric of revolution into a rallying cry to buy more stuff, but that the process itself actually predated any actual counterculture to exploit.--Geoff Pevere, Toronto Globe and Mail

The Conquest of Cool helps us understand why, throughout the last third of the twentieth century, Americans have increasingly confused gentility with conformity, irony with protest, and an extended middle finger with a populist manifesto. . . . His voice is an exciting addition to the soporific public discourse of the late twentieth century.--T. J. Jackson Lears, In These Times

An invaluable argument for anyone who has ever scoffed at hand-me-down counterculture from the '60s. A spirited and exhaustive analysis of the era's advertising.--Brad Wieners, Wired Magazine

Tom Frank is . . . not only old-fashioned, he's anti-fashion, with a place in his heart for that ultimate social faux pas, leftist politics.--Roger Trilling, Details

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