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The Confidence Map: Charting a Path from Chaos to Clarity
Hardcover
Business GeneralEconomicsManagement
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ISBN13: 9780593539552
Publisher: Portfolio
Published: Jul 25 2023
Pages: 336
Weight: 1.20
Height: 1.16 Width: 6.36 Depth: 9.39
Language: English
- Why Me-Here-Now decision-making is such a powerful force
- What happens at confidence peaks that leads to our downfall
- The five ways we respond to extreme vulnerability
- When consumers' feelings of certainty and control - not price - drive demand The Confidence Map is a book about why we do what we do, where we can and cannot trust our natural instincts, and how we can make sense of a world that too often feels senseless. Whether you're investing in technology stocks, designing menu items for a fast-food franchise, or running an emergency room, Atwater offers an all-weather guide to avoid psychological traps, spot opportunities, and navigate the road ahead with clarity and purpose.
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