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612-822-4611
Concepts of Quality Connected to Social Media and Emotions

Concepts of Quality Connected to Social Media and Emotions

Paperback

Series: Sustainable Management, Wertschöpfung Und Effizienz

Business GeneralInvesting & Finance

ISBN10: 3658288663
ISBN13: 9783658288662
Publisher: Springer Gabler
Published: Jan 2 2020
Pages: 222
Weight: 0.64
Height: 0.50 Width: 5.83 Depth: 8.27
Language: English
Denisa Elena Vlad highlights the influence of social media and emotions on the consumer and his perception of the quality of products. She brings attention to new popular concepts like post-truth and fake news as well as the relationship between these concepts and human emotions. The author defines the concept of quality and highlights its subjectivity, clarifying the influence of social media by creating expectations among all consumers and how their emotions reconfigure business and all information presented online.

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Business General